The Tipping Point : How Little Things Can Make a Big Difference

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power.

A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

Product Details

Format: Paperback | 288 pages
Language: English
ISBN-13: 9780349113463
Publisher: Little, Brown Book Group
Publication date: 14 Feb 2002
Category: Business ethics & social responsibility
Author: Malcolm Gladwell
Dimensions: 12.5 x 1.8 x 19.9 cm
Weight: 230 g